LORD HOW BUSINESS IS GOOD FOR THE LEGO MOVIE

year: 2014 rating: *1/2

Only big business Hollywood could get away with naming their new ominous villain Lord Business, or how he makes himself known to commoners as, President Business… It won’t be long till children fear uptight men in stiff suits lurking beneath their bed or hiding in their closet during bedtime...

It’s the builders verses business, literally, as our supposed Master Builder, Emmett, a dimwitted construction worker with very little creativity and an awful taste in music, reluctantly joins the ranks of an assertive girl and her band of misfits, all under the wise leadership of Morgan Freeman's Vitruvius, promising our unlikely hero he’s “chosen" to save the Lego universe from being glued together by that formidable wretch so persistent and overbearing, the movie should be named after him instead.  

By far the best thing about THE LEGO MOVIE are the visual effects, intentionally choppy like the good old days of stop motion animation but even more-so: As spaceships, boats and other neat vehicles move around, it’s like they're being created before our very eyes. 

Venturing from the city to the Wild West to the raging seas to the towering heart of all things sinister, there’s enough eye-candy to last a million lifetimes… And while having nostalgic fun seeing tributes to Star Wars, historical figures and comic book characters – including Batman in an important role –  it’s tough getting completely lost in a world cool enough to make you want to forget bourgeois stuff like commercialism, overpriced coffee, voting machines, cheesy television shows, and movies that break weekend box office records…

Okay, well, as far as that last thing is concerned, Lord Business and Warner Brothers, Village Roadshow, Vertigo Entertainment, Lin Picture, Animal Logic, RatPac-Dune Entertainment and especially LEGO all believe in the same outcome: creativity is just fine, but big bucks are truly the bottom line…

Now seriously, folks, is that concept really  so frightening?